Our goal is to waste nothing, to mind our resources, and to improve life with smart design solutions. We realize that our shared resources are precious, and we're protecting our air, water and land through intelligent product solutions, advancements in manufacturing, and innovative conservation techniques. We believe that the conservation of energy, water and raw materials is good for the planet, and good for our business. But, we realize that conservation and traditional recycling efforts are not enough.

In nature, there is no waste – only nutrients. In manufacturing, we can approximate this process by using waste as food for the production cycle. It's a philosophy called Cradle to Cradle, developed by architect William McDonough and environmental chemist Michael Braungart of MBDC. It replaces the take>make>waste production model with the organic cycle of birth, death, and rebirth. In implementing this philosophy, we're diverting more than 200 million pounds from landfills each year, collecting over 60 different categories of waste items for reuse or recycling. And more than that – we're reducing the amount of raw materials we use in our production cycle. Shaw Green Edge Initiatives like Eco Solution Q fiber, EcoWorx backing, and our Evergreen facility utilize Cradle to Cradle technology, moving us forward on the path to greater sufficiency and sustainability.

We're improving life by design both at the global scale and in the communities where we live and work. The issues are urgent and the solutions aren't easy. Our philosophy is about practical solutions and continuous progress today, tomorrow and for generations to come. Cradle to Cradle is both our journey and our destination, and that's our Green Edge.